What is Outsourced Marketing?

Immediately add value and expertise to your team

Marketing is often considered easy. All you have to do is place a couple of ads somewhere, maybe some television because everybody watches television; and get a new/updated website. It's easy. Right? To answer a question with a question...why is it right?

Many small and medium sized companies have a tendency to think of marketing as a one or two person show. If that one person also happens to be in sales and training, where exactly does marketing fall in the priorities?

Here's a mindblower: if you are not strategically and comprehensively marketing yourself, you are not reaching your entire audience.

Still Not Convinced?

Are you still convinced that anyone can do your marketing?

Most businesses believe marketing to be a simple and straightforward operation, such as coming up with a fancy brochure, website, new catalog, or adding in some social media (because they think they need to). After all, how hard can it be? Perhaps to some, marketing is a task that can easily be done in a marketing/sales/training person's spare time. Nothing is further from the truth!

Take, for example, all of the tasks that go into optimizing your web site. Here are just a few tasks that require specific expertise. Keep in mind that these are just the things you do in the beginning, not the monthly Search Engine Optimization (SEO) and Conversion Optimization tasks (CRO).

Each one of these tasks have many details. Do you have time to learn everything you need to know about strategic optimization of keywords and traffic flow?

What is Outsourced Marketing?

Outsourcing your marketing allows you to tap into the resources of an entire marketing department. The best thing about outsourcing is that you can take advantage of specific expertise without the overhead of additional full-time employees. One of the things you want to know when you hire a marketing firm—aside from cost—is how the firm can benefit you.

The next time you ask yourself what is outsourced marketing, or how can outsourcing marketing help me, remember that the biggest benefit is the wealth of knowledge and experience you get with an outsourced firm. For example, at GottaLotta Marketing (GLM), we have years of experience in SEO, lead generation, strategic marketing, conversion optimization, web site design (with complex technology) and much more. It would take some time to find a staff with GLM's experience.

Moving at the Speed of Tech

Technology, and specifically the Internet, are in a constant state of change. It's almost impossible to stay ahead of the technology wave. With the Internet, the best most people can do is stay on the crest. Most businesses are approximately three years behind the curve. When you focus on your business, it can be hard to stay on top of technology changes and the latest marketing trends, let alone learn everything necessary to market your business properly. Staying on top of everything is the reason you need GLM.

At GLM, we stay up-to-date with all of the best practices in marketing as well as the Internet. We work with you to understand your business so that we can make the best recommendations possible to fit your needs. We craft solutions that bring you customers, not just visitors. When you chose GLM for your outsourced marketing needs, you can focus on what you do best and we can focus on you.