Pre-Click Marketing

Pre-Click Marketing.  Although often mixed with Online Marketing, Pre-Click Marketing, is deserving of its own classification and attention.  The main objective of pre-click marketing , or preclick marketing without the hyphen, is to drive traffic to a landing page or website.  This trafficking is usually closely monitored to determine the best bang-for-the-buck, maxiimizing ROI.  The pre-click campaign can equally tailor its activities to both B2B or B2C alike.

There are several mediums available in a pre-click marketing campaign:

• Affiliate Marketing,
• Direct Response Marketing,
• Direct Mail,
• Email Marketing,
• Paid Inclusion,
• Social Media Optimization (SMO),
• Search Engine Marketing (PPC), and
• Search Engine Optimization (SEO).

A good pre-click marketing campaign will filter and screen the respondents in the process.  Once the pre-click marketing campaign has driven its traffic to the landing page or website, the pre-click campaign passes the 'closing' role to the post-click marketing campaign.