Outsourced Marketing

It Ain't A Rabbit Hole

When people hear the word "outsourced", their collective minds automatically head off-shore and down the rabbit hole. Even though it is a term with some baggage, outsourcing strategic business functions can be a smart way to effectively manage your resources. Small-medium sized business really benefit from outsourcing marketing functions by gaining specific expertise and/or reducing in-house expenses.

Outsourcing marketing functions has a long history in American business. Currently, and in the past, businesses have contracted with outside resources for direct mail, public relations and advertising. These days, marketing still includes direct mail, public relations and advertising...but with a twist.

Marketing is a Brave New World

With each new era, marketers and businesses have to adjust to new technology and new ways of doing things. For many years, businesses relied on print advertising (or maybe a guy walking around in a sandwich board) for their marketing. With the advent of radio and television, marketing became a more serious and specialized business.

Demographics were studied seriously as it applies to marketing, agencies brought in focus groups to study their reactions. The point of this is to illustrate the changes business had to make when radio and television were first used to market to consumers. So in the 1980s, marketing generally used print, radio and television to promote businesses.

With the dawn of the 1990s, the marketing world changed yet again and it changed significantly. Who knew the Internet would become the integral part of life it is in the 21st century? So now, in addition to print, radio and television, you have the Internet.

The marketing methods that worked before didn't work so well. Now you have Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Social Media Optimization (SMO), Video Marketing, Email Marketing, Pop-up ads, Blogs and on and on. This is where outsourced marketing can help you.

So What's the Point?

Seriously, marketing is a gargantuan job. Unless you are a company the size of AT&T, GE, or Coca Cola--and those companies used outsourced marketing--it is expensive to staff an entire marketing department.

It also isn't a DIY project, especially if you are trying to build and run a business, unless, of course it's a marketing business. Finding your audience takes research; reaching your audience takes research and testing. Marketing was always a specialized field requiring specialized skills. Now, with the Internet thrown into the mix marketing is even more specialized.

When done right, which takes research and testing, SEO get the eyes on the page. Then what happens? It isn't just enough to get people to the page, you have to give them something. Knowing what to give them requires more research and testing. And what about landing pages? Marketing your business isn't just getting some banner advertisements up or page rank alone.

Marketing your business is a big job. Can you do it?

Movin' On Up

Outsourced marketing is a smart move that takes the pressure off of you so that you can focus on other parts of your business. GottaLotta Marketing wants to take on that pressure and shoulder that part of your business.

At GottaLotta Marketing, we have the expertise to create the campaigns to help you move your business to the next level. We do the research and the testing to find the right combination of words, web site, and email campaign to move you to the next level.

Our expertise is in search and conversion optimization. We learn your business and study your competitors so that we can give you the right combination of services to put you one up on those competitors. At GLM, we can help you come up with the right marketing strategy to put you on the map.

You take care of your business and we WILL take of your marketing.