Marketing Audit
At the commencement of every outsourced marketing engagement, GottaLotta Marketing will perform a marketing audit (or a website specific marketing audit) to asses your current strengths and weaknesses in your marketing deployment. Some of the questions we seek answers for include:
- Are you efficiently and effectively meeting sales and marketing objectives?
- Are you maximizing your efforts in reaching your target audience?
- Are you capitalizing on your competitor's weaknesses?
- Can the tactics of your marketing mix be enhanced to create more 'bang for the buck'?
- Are you 'hedged' for another company to take a major stake in your industry's market share?
There are more than 100 items that need to be identified, all of which affect your long-term market share. When you add GottaLotta Marketing to your team you are getting more than a cookie-cutter agency approach. GottaLotta can operate within 'standard marketing protocols', but can also create a customized solution to meet your marketing objectives. GottaLotta can provide a stand-alone independent audit, or it can incorporate the findings into a new, or existing, strategic marketing plan.
Strategic Marketing Plan
Regardless of where you currently are with your marketing, GottaLotta can develop a strategic marketing plan to help you meet your goals. Are you in need of a new direction, a complete makeover, or a funded start-up? Perhaps the best service GLM offers is finding and perfecting the marketing mediums to reach your target customer.
It is our core belief that there is a medium(s) to reach every customer. Whether the medium is currently being used, one that needs customization, or one that needs to be created, there is a medium(s) that will work. GottaLotta Marketing is firm in its effort to work smarter, spend smarter.
Increasing your sales does not always result from spending more money. In fact, sometimes we can increase your conversion ratio while spending less money. Maximizing ROI is found by thorough analyzation and strategic planning, not by throwing money at advertising. We do not believe in spending money just because it is in the budget, we must spend and work strategically.
